OpenAI staffers reportedly ‘taken aback’ by ‘ominous’ logo rebranding

OpenAI might endure large modifications subsequent yr, which embody getting a model new emblem. In keeping with Fortune, although, employees members had been lower than enthused once they bought a sneak peek of its supposed new emblem at a latest company-wide assembly. The corporate’s hexagonal flower image, which has develop into fairly recognizable due to ChatGPT’s popularity, is gone. As a substitute, it is changed by a big black “O” or a easy ring or circle that staffers reportedly discovered to be devoid of creativity — ominous, even.

Based mostly on how the publication’s sources described it, the brand new emblem appears like the exact opposite of OpenAI’s present one, which was designed to symbolize “precision, potential and optimism.” The corporate apparently began its redesign efforts a yr in the past after hiring new folks for its inner artistic and design crew. Fortune says one of many causes OpenAI goes for a model new look is as a result of it does not personal the typefaces used for its emblem and its web site. The corporate is, maybe, seeking to solidify its identification because it turns into extra of a family title.

Fortune additionally beforehand reported that OpenAI is altering its convoluted non-profit company construction subsequent yr. The corporate began as a non-profit, and a non-profit entity nonetheless controls its for-profit arm. Sam Altman, OpenAI’s CEO, reportedly advised staff that the corporate is moving away from its non-profit structure and is turning into a extra conventional for-profit firm. If OpenAI’s leaders hearken to worker suggestions, although, then the brand new OpenAI will debut with one other emblem and never one which even its personal folks discover sinister.