In an effort to make films and TV exhibits extra accessible on Prime Video, Amazon announced that it’s testing an AI dubbing system that can translate choose content material on the corporate’s streaming service into different languages.
Amazon says that “AI-aided dubbing” will likely be out there in English and Latin American Spanish on 12 licensed films and collection out there by means of Prime Video, together with “El Cid: La Leyenda, Mi Mamá Lora and Lengthy Misplaced.” That the corporate describes it as “AI-aided dubbing” somewhat than simply AI dubbing seems to be key right here. Amazon says it is taking a hybrid strategy the place “localization professionals collaborate with AI.” A secure guess can be that Amazon’s AI system takes a primary go at producing dubs after which professionals edit them for accuracy and match.
Creating captions, subtitles and dubs is a reasonably large enterprise, particularly now that streaming has elevated the variety of movies and collection which can be made yearly and licensed to be seen around the globe. It is sensible that streamlining the method of constructing content material extra accessible can be of curiosity to Amazon. The doable drawback is, at the least for movie and tv, dubbing is completed by skilled actors. AI-generated voices have gotten extra lifelike over time, however it stays to be seen whether or not the common individual will likely be okay with a big portion of their media food regimen being delivered by one thing human-adjacent somewhat than the actual deal.
After all, perhaps we’ll be educated to just accept it as a result of will probably be throughout social media first. Amazon is not alone in leveraging AI to squeeze extra out of the movies on its platform. YouTube released a tool in 2024 that lets creators robotically dub their movies in different languages after they add them, and extra just lately, Meta announced plans to robotically dub and lip-sync Reels on Instagram into different languages.
This text initially appeared on Engadget at https://www.engadget.com/leisure/streaming/prime-video-is-beginning-an-ai-dubbing-pilot-program-for-select-movies-and-series-190252188.html?src=rss
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