Reddit CEO teases AI search features and paid subreddits

Reddit simply wrapped up its second earnings name as a public firm and CEO Steve Huffman hinted at some important modifications that might be coming to the platform. Throughout the name, the Reddit co-founder mentioned the corporate would start testing AI-powered search outcomes later this 12 months.

“Later this 12 months, we’ll start testing new search consequence pages powered by AI to summarize and suggest content material, serving to customers dive deeper into merchandise, reveals, video games and uncover new communities on Reddit,” Huffman mentioned. He didn’t say when these exams would start, however mentioned it could use each first-party and third-party fashions.

Huffman famous that search on Reddit has “gone unchanged for a very long time” however that it’s a major alternative to herald new customers. He additionally mentioned that search may at some point be a major supply of promoting income for the corporate.

Huffman hinted at different non-advertising sources of income as effectively. He urged that the corporate may experiment with paywalled subreddits because it seems to monetize new options. “I feel the present, altruistic, free model of Reddit will live on and develop and thrive simply the best way it has,” Huffman mentioned. “However now we’ll unlock the door for brand new use circumstances, new sorts of subreddits that may be constructed that will have unique content material or personal areas, issues of that nature.”

A Reddit spokesperson declined to elaborate on Huffman’s remarks. Nevertheless it’s no secret the corporate has been eyeing new methods to develop its enterprise since going public earlier this 12 months. It’s struck multi million-dollar licensing offers and , and engines like google that aren’t paying the corporate.

“Some gamers within the ecosystem haven’t been clear with their use of Reddit’s content material, and in these cases, we block entry to guard Reddit content material and person privateness,” Huffman mentioned. “We wish to know the place Reddit knowledge goes and what it is getting used for, and so these are the phrases of engagement.”