Threads is adding location sharing to posts

Threads appears to be rolling out a brand new location tagging characteristic that permits customers so as to add a location to their posts. Some customers have reported seeing the change in Threads’ app, although it doesn’t appear to be obtainable to everybody simply but.

The characteristic is just like location tagging on Instagram. If you give Threads entry to your location, you’ll see an inventory of close by locations to tag, although you may as well manually seek for a spot. For instance, I noticed that a couple of customers already jokingly tagged their posts as “hell.”

In accordance with an in-app disclaimer from Meta, the corporate plans to make use of location sharing to raised customise Threads by exhibiting “personalised content material” about locations close by. The change may assist enhance Threads’ search performance, which nonetheless typically falls brief, and make the app barely extra helpful for following breaking information and different well timed occasions.

The change may additionally come in useful sooner or later when Meta lastly flips the swap on promoting in Threads. Mark Zuckerberg has mentioned the corporate plans to proceed rising the service earlier than bringing advertisements to the platform, however getting customers’ consent to sharing areas would supply an important bit of data for the corporate’s advert machine.

Meta didn’t instantly reply to questions in regards to the characteristic, however the firm seems to nonetheless be rolling it out. Location sharing appeared for me within the Threads app, however then disappeared about an hour later. It doesn’t appear to be seen in any respect but on the internet model of Threads.